Interesting Keyword Research Methods For eCommerce Stores

Do you run an e-commerce website and store it? Do you aim to run a successful eCommerce marketing campaign? If you have the above questions answered in the affirmative, then this article may be just what you're looking for all this. Each marketing campaign starts with keywords. Why keyword research is so important, you can think. Keyword research is important because it affects your marketing efforts.

Interesting Keyword Research Methods For eCommerce Stores

Why is an important part of the keyword e-commerce store important

We live in a digital world where the internet is the most important and popular medium for reaching your audience.

To access the Internet and repeating, e-commerce and went up to the total number of people buying online products 1.77 billion-mark (in 23% of the global population) through. Data translates the fact that you can reach around a quarter of online buyers of the world. All you need to understand is how to distribute your content. There is a misconception among many online retailers that keyword research is just about SEO. The truth is, keyword research is the foundation of every digital marketing exercise. Period. If you do not find relevant keywords for your site and campaigns, then you can not drive targeted traffic and ROI. 

I hear from most shop owners that keyword search is boring. It may happen, but to change it and make it more interesting, you have to start thinking like a customer. If you do not want to do it yourself, you can always take help of SEO consultants or SEO agencies. The best advice I can give; It is better than they do a keyword search for you and creates an action plan for you. This way, you will ensure retainer fees do not have to pay and a plan that will work on something that is bound to your in-house team. Okay, go back to DIY keyword research ideas for your e-commerce store. (After all, many entrepreneurs like to do things themselves 😀).

5 Interesting, Modern Keyword Research for Ecommerce

We have done some basic keyword research. Open Google Keyword Planner (a great tool for finding keywords), download results, and start working for them. sounds familiar?What is negative with this approach?Thousands of other store owners are already working for the same keyword. So ranking for these keywords is a daunting task.Good News?In this story, I will present 5 modern and smart keyword research methods that can help you find "hidden" keywords. These alternate methods are not so common yet and you will be able to tap unanticipated profitable keywords.

1. Udemy is a great place to find keywords

Udemy is an online course platform that can help you generate some keyword ideas. Here, the courses have been created by experts in a niche and work on the rich sales page to expose the hidden keywords of each course.wonder how?Let's move through step by step.Create a free account and select the most relevant category from the drop-down menu.

 To filter your results, you can also choose a subcategory. If you have a "Pet Food and Care" store, for example, you go to Lifestyle> Pet Care and Training> All Pet Care and TrainingThe most important thing here is additional filtering options. The option "level" allows you to choose courses for beginners or experts.You open a top course, and you'll find keyword ideas in the "Details" section. The first course I chose is given here: The course description is a great place to collect keyword details. Once finished with the details, scroll down to "Courses" and generate dozens of quality keyword ideas.You do not need to copy these words. Tweak to make them relevant to your e-commerce site.

2. See what people are asking on Quora

Quora is one of the most effective methods of finding user intent keywords. These real people are asking questions and writing answers. I believe the best key phrases come from users and readers.First of all, enter your main niche in the search box. Choose a relevant topic in which a large following has been followed.When you click on the "Women's Fashion and Style" theme (1M followers), you will find many related topics. You can generate some keywords from here: You will see new and old questions on this page. Go through the number of questions, and you'll find the right amount of keywords.

3. SEMrush to steal your competitors' keywords

I think it is okay to do some biological spying to make your eCommerce store successful. There are some tools available to do this, but SEMrush is my favorite tool to find keyword ideas. 

Let's see how to do this.
Log into your SEMrush account and enter your competitor's URL in the search box.
Now select "Organic Research" from the sidebar. Once you do this, you'll find the keyword for which this site is ranked. 
Did you say Eureka? need more? Just click on the "Competitive" button.
This great tool will show you the same site as your query. You can repeat the above process with these competitors to find more competitive. Now select "keyword magic tool" under keyword analytics from the menu on the left, and enter your product keyword in the search box. When you search for your main keywords, you'll find several long-tail keywords with a specific search volume. When you filter by "Store" and scroll through the list, you can find long tail-oriented keywords for your product pages.

4. Amazon Product Can Suggest Keyword Suggestions

When I say the word "e-commerce" then what comes to your mind? I'm sure this is Amazon, right?Amazon is the largest e-commerce site there. When people need to buy something, they start their search on Amazon. So this product can be a goldmine to find related keywords.Let's see how you can do this.Just go to Amazon and enter your product keyword in the search bar. Amazon suggests what people are searching for, and this can help you target long tailed keywords.To take this one step further, click on "Department> Full Store Directory".You'll find all the categories of Amazon and subcategories on the page. Suppose you have a pet food shop, so you click on the "Pet Supplies" subcategory.Click "Cats" and select "Food" from the list.You'll find keywords that use Amazon cats for the food category. You can see these keywords for your cat food page.You will find products that are similar to your product. Look at the product page in depth on the title and description, because you can find some long-tailed keywords here too.Now is the time to go to my favorite keyword research method.

5. Wikipedia has worked hard for you

What I like about Wikipedia is that they organize their articles and information structurally. Wondering how you can use Wikipedia to research your e-commerce keyword? Let me explain to Wikipedia and type your product keyword or category into the search product.The "Content" section will give you some keyword ideas.You can also click on the internal link to find more targeted keywords. Here, we have a link to 'dog food'.When you click on that link, you'll find more targeted keywords related to "dog food" as you can see in the screenshot below.

Conclusion: Keyword Research for an E-commerce Website

I hope this article has helped you understand that keyword search is more than typing a keyword into Google Keyword Planner and downloading the resulting spreadsheet. It needs time and effort. Before starting a keyword search for your e-commerce website, you should define your goals:

• Find targeted keywords that your target customers often use to search for products.

• Understand the search volume of your targeted keywords.• Collect long tail keywords, commercial, and informative keywords.

• Take a look at your opponent's website and understand how they keep their keywords in the content.

• Related keyword terms for creating blog posts and articles.

Gather all your keywords in Google Sheets to make the best possible choices. Now it's time to keep these keywords and customize your store.

Optimize the structure of your e-commerce site, keep your primary keyword in the product title and description, and customize the category pages to improve conversion. One important thing is that search engine algorithms and customer behavior (search terms) change over time, so make sure that you keep your keyword up-to-date and relevant. When you're optimizing your pages for targeted keywords, the most important thing is that you should pay attention.

Do you have any other keyword research method? Please share your thoughts in the comments section.